Scottsdale Regional ConferenceDate: January 13, 2014
Time: 8:00 am - 4:30 pm
10040 East Happy Valley Road
Scottsdale, AZ 85255
The National Club Association hosted a Regional Conference on Monday, January 13, 2014, at the Desert Highlands Golf Club.
Download the Presentations:
Navigating the Future: The Outlook for Private Clubs
Frank J. Vain, President, McMahon Group, Inc.
In the spring of 2013, NCA and the NCA Foundation launched a comprehensive research study to gain perspectives on the future of the club industry that would provide clubs a sense of direction with regard to potential changes and how they should respond. This extensive research evaluated ways in which the makeup of the club industry is shifting, ways to achieve success in membership marketing in an evolving world, the impact of increasing competition for club services, how the club of the future might differ from today, the expanding importance of various club services, and who will likely be the future members of clubs. Working with the McMahon Group, research was targeted to club industry leaders, including club directors, club managers, leaders of industry allied organizations, and hospitality industry educators. Through interactive forecasting, focus groups and surveys the project identified ways clubs can take advantage of opportunities to be more successful and/or protect themselves from challenges presented by changing trends. This program outlines the key findings of the research and the future implications for clubs.
Private clubs are capital-intensive facilities, in terms of both operations and physical improvements. Buildings, grounds and outdoor facilities generally have a fixed life span and need continuous attention. Maintaining and improving a club’s facilities can involve some of the most expensive, and at times difficult, decisions for a club to make. What are the best options for financing capital improvements? How should a club plan for this type of project – who needs to be involved and what are the critical steps to take to ensure a successful outcome? This program addresses these and other key questions involved in the conceptual and design planning of a renovation project, with case studies from panelists that showcase ways to implement effective planning for a club’s capital projects.
How Fit Is Your Club’s Wellness Program?
Via Gibson, Fitness Director, Desert Highlands Golf Club
Join Fitness Director and Exercise/Nutrition Specialist, Via Gibson, CNC, CPT as she teaches you how to identify and incorporate the core elements of a quality wellness program. This seminar is jam packed with information you need to start a wellness program – including what to look for when hiring fitness professionals or how to enhance an existing program. Gibson will also share the newest nutrition trends in the food and beverage arena and how you can provide new menu options to your membership.