NOVEMBER / DECEMBER 2008
VOLUME 26, ISSUE 6

Features

Technology Trends: Moving into the Future with Member Services
Clubs are realizing the value of technology, not only from anoperational standpoint, but also in terms of member satisfactionand offering a superior member experience. Hiring a full-time on-site IT director, using business intelligence software, network systems, wireless connectivity and advanced websites are among the trends clubs are adopting to keep pacewith their evolving needs and those of their members.

What’s Your Club’s Technology Strategy? Steps to Move from Maintenance to Leading Edge Technologies

Strategic IT planning involves three levels: maintenance, alignmentand discovery. Learn how to take your club from the maintenance level, through the alignment phase, and to level three, when the discovery of leading edge technologies that can improve the member experience, reduce costs, increase revenue or enhance productivity takes place.

Don’t Be Fooled by Social Engineering
As technology advances, so do the minds of cyber criminals, or “social engineers,” who are becoming increasingly sophisticated in their methods of accessing information and using it against individuals, businesses and even private clubs.

Departments

PRESIDENT’S LETTER

POINT OF VIEW
How to Make Technology Decisions

INDUSTRY WATCH
Trends, Demographics and News from the Club Industry

NCA INSIGHT
The Disaster Relief Act

SPOTLIGHT
Private Clubs of the Mountain Region

LAWS & REGS
ADA, FLSA, Tip Credits and Immmigration

BY THE NUMBERS
Results of a Golf Digest survey on golf and money