MARCH / APRIL 2009
VOLUME 27, ISSUE 2

Features

Membership Development: A Team Approach to the Perfect Fit
Membership retention and recruitment are everyone’s responsibility. From the members themselves, who are often the most important in recruiting new members, to the directors, the general manager, the membership director and club staff, everyone plays a key role in membership development at a private club.

Membership Success: It’s All About Value
While the least expensive club may be an appealing option for some, it’s not necessarily the club that provides the most value to members, nor is it always the most successful.
By examining three hypothetical examples, this article offers insight into how three different clubs are perceived differently in terms of value to members.

Clubs and the Economy Series: Bankruptcy Basics for Clubs
Personal bankruptcy can jeopardize a club’s overall operations. This article focuses on what clubs need to know to protect themselves and their assets should their members file for bankruptcy.

Departments

PRESIDENT’S LETTER

POINT OF VIEW
Marketing in Clubs: It’s Up Close and Personal

INDUSTRY WATCH
Trends, Demographics and News from the Club Industry

NCA INSIGHT
Tax-Exempt Status: Can Your Club Afford to Lose It?

SPOTLIGHT
Private Club Membership/Marketing Directors

LAWS & REGS
State Sales Tax in Calif. and Mo., H-2B Regulations and Mandatory Paid Sick Leave

BY THE NUMBERS
2009 Commodity Outlook