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Fall 2009 Club Director TOC

Published Tuesday, September 1, 2009

FALL 2009
VOLUME 27, ISSUE 4

Features

Representing Golf’s Highest Concentration of Clubs: An Exclusive Interview with Henry E. Brown Jr.
NCA interviewed Henry E. Brown Jr. (R-S.C.) to learn his thoughts on an array of pending legislation, including health care reform, the Employee Free Choice Act (EFCA), Cap and Trade and more.

Health Care Reform: A Tough Pill for the Private Club Industry to Swallow
Many club managers would likely agree that changes in the nation’s health care system are necessary. The changes proposed by Congress and the President and their potential impact on the private club industry are discussed.

Experiential Marketing
Club leaders must ask, what sets my club apart, how do we market those offerings to members, and what areas can we strengthen and improve? Experiential marketing is something club leaders should consider when trying to attract new members and retain current members.

Departments

PRESIDENT’S LETTER

POINT OF VIEW
How to Challenge Legislation in Your State

NCA INSIGHT
Social Security “No-Match”

MEMBERSHIP NEWS

BY THE NUMBERS
The Cost of Healthy Menu Items

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