April/May 2007
VOLUME 25, ISSUE 2

Features

Essentials of Marketing:  Retention 101
This article presents part two of the National Club Association’snewly revised Essentials of Marketing. Learn about the factors affectingmembership retention, including reasons why members joinclubs, what keeps them happy, and why they leave. Other excerptsfrom the book cover effective communication and research tools. 

Think Globally in Strategic Planning
Successful clubs know that strategic planning encompasses botha look back and a look ahead to forecast future needs. This primeron the components of a strategic plan considers data collection andanalysis that probes beyond the basics—giving club leaders an edgein planning for the future.

Departments

COMMENT
Creating Personalized Service

SPEAKING OF SERVICE
NCA in the Field

CLUB ALERT NETWORK
Membership Dues Targeted in States

UPDATE
NCA Welcomes New Staff Members

YEAHS & NAYS
Immigration Reform

ASSOCIATE NEWS
Palm Beach Security Reorganizes Operations

PUBLICATION ORDER FORM
Reference Series, Government Relations Titles and More

NCA's PEOPLE
New Clubs and Associates