NCA CONNECT
November 2011
10 Tips for New Club Presidents
Being the president of a private club can be very rewarding or very frustrating, or more likely both. In some cases it can also be thankless.
The Rise of the Mature Consumer: Evolving Marketing Strategies
Clubs may soon find that they have more companies competing for the attention of their traditional target market. Though it’s been clear that the
population of those 65 and older has been growing at an unprecedented
rate, the expansion of the aging population is on the brink of
redefining consumer culture worldwide.
New Core Golfers & Technology Study – Preview
From the sport’s early days, technology has been a key issue for golfers—and
a complicated one. Transitions from the feathery ball to gutta-percha
or from persimmon woods to metal woods or the more recent emergence of
handheld GPS devices have inspired passionate debate and considerable
deliberation.
Rising Premiums of Prime Concern
As your club is considering its benefits package and health insurance offerings, there are a few things that you might want to keep in mind. Though the cost of health insurance has been steadily rising over the past several years, this year saw a drastic increase...
Suprisingly Savvy: Mature Consumer Technology Use
According to the study, “What do Mature Consumers Want," by A.T. Kearney, mature consumers are often adept and frequent technology users.
Legislation Prohibiting the H-2B Wage Rule from Taking Effect Introduced; The House Strikes Back at the NLRB; The First Lawsuit Filed against the Health Care Law may soon be heading to the Supreme Court; The NLRB Delays “Poster” Rule; Seattle Paid Sick Leave; California Penalties for Employee Misclassification
Trends, demographics and news from the club industry.
Welcome to NCA’s New Member
