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Published Friday, August 1, 2014
Wine has recently been on a “winning” streak as the number of Americans who regularly enjoy the beverage continues to grow. About half of individuals 21 years and older consider themselves wine drinkers with Millennials and women driving sales. In 2013, the United States passed France as the single-largest market for wine. So knowing this, how more»
Published Friday, August 1, 2014
What is an Enhanced “Member Experience” And How Do You Create It? Member experience is the way in which the club takes the member on a continuous journey that makes the member feel enthralled, satisfied, justified, respected, served and cared for according to his or her expectations and standards. The member experience occurs at every point of more»
Published Friday, August 1, 2014
Coalition of 170 Businesses Support Repeal of ACA's Auto Enrollment Rule Recently, a bill was introduced in the U.S. Senate that would repeal the Affordable Care Act’s (ACA) requirement for new full-time employees to be automatically enrolled in health care plans. The “Auto Enroll Repeal Act” would remove the requirement for clubs with more»
Published Friday, August 1, 2014
ndustry News | Jeffrey D. Morgan Named CEO of CMAA Jeffrey D. Morgan, FASAE, CAE, has been named chief executive officer of the Club Managers Association of America (CMAA) following unanimous approval by its Board of Directors. After an extensive search, Morgan was selected from nearly 200 qualified candidates and begins his tenure in October. Morgan has more»
Published Wednesday, July 30, 2014

Q. What are the most popular member retention and attraction strategies being used by private clubs in 2014?

A. Clubs appear to be taking a longer-term view when it comes to membership retention and attraction strategies in 2014 versus their approach between 2009 and 2012. Based on a recent Pulse Survey, here are ways club executives are approaching the challenges of membership retention and development.

Published Monday, July 28, 2014
Published Monday, July 28, 2014
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