(Washington, D.C.-July 9, 2007)-The National Club Association recently debuted its newly redesigned flagship publication, Club Director. For the first time in more than a decade, the association has changed the design direction and editorial content of this venerable, highly regarded publication.
The redesign, headed by Pensaré Design Group based in Washington, D.C., gives a fresh, contemporary face to Club Director with an increased emphasis on readability and sensibility. Readers will notice more graphs, charts, photography, and pull quotes and a more consistent look within the departments and features.
Readers will also notice Club Director’s strong editorial content was retained and enhanced with new department titles that better describe each department’s editorial focus. For example, one of the magazine’s most popular departments, "Club Alert Network News,” is now "Laws & Regs.” Also, two new departments-"Spotlight” and "By the Numbers”-have been added to the magazine. "Spotlight” is made up of news, NCA member activities, tips from club leaders, and unique programs and information on clubs from one of six regions of the country. The June/July issue focuses on clubs in the Northeast, and the August/September issue will shine the spotlight on the Great Plains region. The second new department, "By the Numbers,” provides a back-page snapshot of pertinent statistics on topics of importance to private clubs.
As always, each issue of Club Director will also include an in-depth, analysis-oriented cover story and at least two to three feature-length articles, including sidebars, on cutting-edge topics and how-to issues for club leaders. NCA has spent the last year launching its new corporate identity, logo and brand message and overhauling its products, publications, and communications initiatives in order to serve our members better. As NCA’s official publication, Club Director acts as the main member communications vehicle for NCA and aims to help club leaders make key policy decisions to facilitate member service more efficiently. With its cleaner, more sophisticated look, Club Director will continue its reputation as the premier informational resource club leaders go to for practical, applicable insights on industry trends, tax and regulatory compliance issues, effective governance techniques, operational problems, and policy data.