(WASHINGTON, D.C., February 16, 2009)-Do you have membership marketing questions? The National Club Association has answers and is proud to announce the release of Membership Marketing: Best Practices for Private Clubs. This new publication is aimed to help private clubs with membership development. The 100+ page book provides expert advice on how to increase membership for your private club through professional marketing planning, strategy and research methods. The book includes information ranging from brand marketing and club identity and membership development case studies to tools for marketing your club and how to create budgets and staff your marketing program.
“In today’s economy, it’s more important than ever to have a strong membership development program," said NCA President & CEO Susanne R. Wegrzyn. “This new publication also helps clubs understand issues surrounding membership marketing and provides guidelines for protecting clubs’ private status."
Membership Marketing provides private club leaders with tips, tools and best practices for recruitment and retention, and includes a CD-Rom with writable forms. Member price for the book is $99; nonmember price is $149. The book is available at the NCA online bookstore at www.nationalclub.org.
Since 1961, the National Club Association (NCA) has served as the primary advocate for private clubs, representing their business, legal and legislative interests, while providing a wealth of invaluable resources to address educational needs of clubs related to operations, model club practices and effective leadership. For more information, visit www.nationalclub.org.