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The National Club Conference

Preparing Your Club for a Successful 2012

Published Tuesday, March 27, 2012

Step back from your day-to-day routine and attend a conference that promises an exceptional learning and networking experience. This year the National Club Conference offers innovative programming designed to inspire club leaders, address the latest trends, tackle clubs’ toughest challenges and provide tips to implement immediately.

The outlook for the club industry is intrinsically tied to the financial health of the economy. To start the conference, Wall Street executive Paul Robertson of Alliance Bernstein Global Wealth Management will present an Economic Outlook for 2012 and Beyond. This program will provide an assessment of the current state of the U.S. economy and where it is headed.

Next, hear Henry B. DeLozier of Global Golf Advisors address Strategic Issues for Private Club Leaders. As private clubs evolve with the changing times, societal and cultural shifts create new paradigms for club leaders. Learn how to plan for your club’s future by understanding the strategic factors that contribute to your club’s success. DeLozier will highlight major challenges and opportunities you should consider during your club’s strategic planning process and steps you can take to exceed member expectations and stay ahead of the curve.

An interactive program will focus on Membership Development Strategies: What Works, What to Avoid, Tools and Tips. Presented by an experienced panel of club industry leaders and moderated by Frank Vain, President of The McMahon Group, this session will discuss the many challenges to grow or maintain club membership. Hear from Jeffrey P. McFadden, CCM, General Manager of The Union League of Philadelphia; John M. Schultz, CCM, General Manager of Carmel Country Club; and Stephen Ready, President & CEO of VCT about marketing success stories and winning strategies and innovative ways to bolster results at your club, including effective ways to leverage marketing communications and increase member satisfaction.

Congressman Michael G. Grimm (R-NY) will be the featured luncheon speaker. Hear an insider’s perspective on the actions of the 112th Congress and the major congressional issues in 2012, as well as valuable insights on the outlook for the 2012 Congressional elections.

Further insights on member satisfaction will be provided in Recreational and Sports Trends for Clubs: The Key to Your Club’s Own Fitness. Bradley Sullivan, Senior Director of Member Programs at the PGA of America; Joan Carter, Vice Chairman of Cybex; and Dr. Paul M. Juris, Executive Director of the Cybex Institute for Exercise Science, will address the leisure and recreational activities that are the backbone of the private club industry. Recreation and fitness programs help drive membership growth, engage club members and create value-added benefits that promote health and wellness. With 61 million golfers in the U.S. who have tried golf but aren’t currently playing, you’ll hear about an exciting new PGA initiative to encourage player development—which also can help bring new members to your club. Also, learn about trends in fitness programming that help your club achieve the highest levels of member satisfaction and support healthy, active lifestyles for your members.

NCA’s Vice President of Government Relations and General Counsel Brad Steele will offer a 2012 Legislative & Regulatory Outlook: Changes to Expect for the Private Club Community. As the voice of private clubs, NCA actively promotes the interests of the private club community in Washington, D.C., and in the nation’s statehouses. This presentation will give attendees an insider’s guide to what’s going on in Congress, the federal regulatory agencies and the states that could have a direct impact on your club’s operations and governance in the years ahead. It will also cover the potential effects of the 2012 elections and how club leaders can affect the process and protect their interests.

The conference will conclude with an interactive panel on Best Practices for Club Leaders: 50 Ways to Improve Your Board, moderated by Dan Denehy of Club Thinking Partners. The panelists will include Tammy Tassitano, CPA, McGladrey; Robyn Nordin Stowell, Partner, Stinson Morris Hecker LLP; Robert C. James, CCM, Executive Director, Westchester Country Club; and Timothy Sullivan, Partner, Thompson Coburn LLP. Discussions will focus on what makes an ideal board and effective club leadership. Other key topics will include how to focus boards on policy and strategy, making board dialogue engaging and effective, ensuring effective board-staff relationships, and the role of leadership in strategic planning and financial oversight.

The National Club Conference’s comprehensive education sessions will prepare club managers, officers and directors for continued success at their clubs. The conference will be held April 29 -30, 2012, in New York City at the University Club of New York and the New York Athletic Club. Attendees will earn six Continuing Education Credits.

Conference attendees also have the opportunity to participate in a golf outing scheduled for Sunday, April 29, 2012. A limited number of tee times are available at Baltusrol Golf Club in Springfield, N.J., or Westchester Country Club in Rye, N.Y. For more information on conference events and programs, please visit the NCA website or register now.

Annette Robertson is NCA’s assistant manager of membership and operations.

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