Winter 2014 Club Director TOC
VOLUME 32, ISSUE 1
The America we live in today will look vastly different when compared to the America experienced by future generations. What does this mean for clubs? What trends should they anticipate and how should they respond? Based on NCA’s new trends study, Navigating the Future: The Outlook for Private Clubs and related research, learn about the membership implications of an increasingly multicultural America; the impact of generational changeover; new lifestyle choices; and shifts in affluent spending habits.
The National Restaurant Association provides a look into the future based on the results of a forward-looking study of the restaurant industry. The article explores the economic outlook and top food and beverage trends to help operators plan strategically for the future.
What should clubs be watching for in terms of technology? Experts from the golf, fitness and food and beverage arenas weigh in with their top trends for 2014. As technology continues to get folded into daily life, you can expect to see more of these trends coming to a club near you.
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