St. Louis Education Event

Date: November 7, 2013
Time: 3:30 pm - 6:30 pm

The National Club Association hosted an Education Event on Thursday, November 7, 2013, at Bellerive Country Club in St. Louis.

Download the Presentations:

Navigating the Future: The Outlook for Private Clubs Frank J. Vain, President, the McMahon Group, Inc.

In the spring of 2013, NCA and the NCA Foundation launched a comprehensive research project to gain perspectives on the future of the club industry that would provide clubs a sense of direction with regard to potential changes and how they should respond. This extensive research evaluated ways in which the makeup of the club industry is shifting, ways to achieve success in membership marketing in an evolving world, the impact of increasing competition for club services, how the club of the future might differ from today, the expanding importance of various club services, and who will likely be the future members of clubs. Working with the McMahon Group, research was targeted to club industry leaders, including club directors, club managers, leaders of industry allied organizations, and hospitality industry educators. Through interactive forecasting, focus groups and surveys, the project identified ways clubs can take advantage of opportunities to be more successful and at the same time, respond to challenges. This program will cover the findings of the research and the implications for clubs.

Legislative and Regulatory Forecast for Clubs Brad Steele, Vice President of Government Relations & General Counsel, National Club Association

As the voice of the private club industry, NCA is actively engaged in protecting and defending the interests and well-being of the private club industry with leaders in Washington. This presentation will provide a brief update on what’s going on in Congress today and what private clubs can expect in the year ahead.



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Club Industry Brief

NCA's free bi-weekly news digest is designed specifically for private club leaders. It covers industry news and trends and articles on golf, membership and operations for private clubs.