Philadelphia Regional Conference 2011

January 24-25, 2011

Download the Speaker Presentations

Trends & Issues for Private Clubs

The presentation covers the following subjects: changing population demographics likely to affect the club’s membership and work­force; evolving lifestyles imposing new demands on club services, including food and beverage; developing services for key market segments, such as women and luxury markets; employment trends affecting the ability to maintain and manage a club’s workforce; and the growing impact of technology on the club and its operations.

SPEAKER: Kevin Reilly, Partner, Witt Mares

Government Matters

We all scratch our heads and sigh when thinking about the decisions made by politicians in Washington, D.C., and in our statehouses. The legislative process is often slow and the impact seems remote. Unfortunately, decisions are made every day that have a present and future impact on your club’s operations and governance. As the voice of private clubs on Capitol Hill, NCA is actively engaged in promoting issues benefiting private clubs and defending our industry from its critics. This presentation is an insider’s guide to what is going on in Congress, the federal regulatory agencies, the statehouses, and the courthouses that will have a direct impact on your club’s financial well-being. It also provides insights on how club professionals can affect this process and protect their interests.

SPEAKER: Brad Steele, Vice President & General Counsel, National Club Association

Essentials of Club Marketing

The new realities of 2011 and beyond demand that club leaders have a crystalline understanding of what makes their club attractive to prospects and a laser-like focus on key drivers of member satisfaction. Once identified, it is essential that every club have a clear strategy for communicating their message to prospective new members and retaining their existing members. Based on data from McMahon’s Club Industry Pulse Surveys and case studies from leading clubs, the information provided in the session includes the steps you can take to enhance your membership development and retention practices and make 2011 a turnaround year at your club.

SPEAKER: Frank Vain, President, McMahon Group, Inc.

Add Organizational Strength Through Effective Boards & Committees

Boards and committees contribute to organizations in a wide variety of ways and bring an equally wide range of backgrounds and expertise. Knowing and understanding key characteristics of volunteers can help clubs encourage visionary leadership that contributes to the quality of the facility. Areas of focus of the program include: structure and practices of effective boards; enhancing leadership skills of volunteers; fostering a culture encouraging growth and creativity; and establishing clear boundaries between management and governance.

SPEAKER: Sharlyn Moore, Director of Membership & Marketing, National Club Association


Club Industry Brief

NCA's free bi-weekly news digest is designed specifically for private club leaders. It covers industry news and trends and articles on golf, membership and operations for private clubs.