Club Benchmarking

Club Benchmarking
551 Boylston Street
Suite 301
Boston, MA 02116

Ray Cronin, Founder & Chief Innovator

Jim Butler, CEO

Club Benchmarking is on a mission to deliver fact-based insight to clubs. We believe that when club leaders elevate fact over opinion, the result is healthier clubs, more empowered general managers and boards that are properly equipped to focus on strategic issues. The company was born in the boardroom of a private club in direct response to a clear and urgent need for facts to guide the decision-making process.

Developed in cooperation with club managers and controllers, board and committee members, and audit firms specializing in clubs, our core Financial & Operational Benchmarking Platform is an online management tool that allows clubs to assess financial and operational performance in minutes. The company was established in Boston, Mass., in 2009 by co-founders Ray Cronin and Russ Conde. In 2017, Dr. Jim Butler joined the team as CEO to launch the company's next chapter and deliver Club Benchmarking Solutions: a range of data-centric products and services designed to help clubs meet the future with confidence.

Solutions powered by Club Benchmarking

Club Director Feature Article

New Data on Club Payroll


Measuring and Managing Employee Engagement

Preparing for an Economic Downturn

How to Use Market Data to Monitor Your Club's Health

Recruiting Next Generation of Members

Capital Investment Trends

Improving Board Productivity

Difference Between Satisfied and Loyal Members

The Most Overlooked Aspect of a Board's Duties and Responsibilities

What advice would you give to an incoming club president?

How can we get a more strategic perspective on the club’s long-term financial position?

How Much Do We Pay Our GM?

Key Performance Indicators for Clubs


Head of Club Compensation

Fiduciary Responsibilities

Strategic Monthly KPIs

Club Amenities

Balance Sheet

Initiation Fees

Gross Margin

Compounded Annual Growth Rate

Distribution of Club Labor Expenses

Capital Income in Context


Demystifying Club Governance

Capital Investment in Private Clubs



Club Benchmarking Welcomes Kevin Hood as Executive Director in the Mountain and Central region

Club Benchmarking Welcomes Dr. James Butler, CCM, CCE as New Chief Executive Officer


Club Industry Brief

NCA's free bi-weekly news digest is designed specifically for private club leaders. It covers industry news and trends and articles on golf, membership and operations for private clubs.