News

Published Saturday, July 1, 2017
In 2011, the National Club Association (NCA) and Hospitality Financial and Technology Professionals (HFTP®) established the NCA-HFTP Technology Task Force to assess the landscape of technology in clubs. In that study, electronic communication (such as club websites, email, social-networking and text messaging) was identified as a critical area on which more»
Published Saturday, July 1, 2017
BUILDING STRONG relationships with members is essential to a club’s success, and in an ideal world all of your members would be happy with your services—but there will always be members who let something small poison their attitude toward the club. As a result, sending surveys should be looked at as an essential part of a club’s marketing more»
Published Saturday, July 1, 2017
FOR YEARS, the National Club Association (NCA) has been educating club leaders about the importance of maintaining a club’s private status. As truly private facilities, clubs are exempt from federal laws that every other business must comply with and are able to establish their own internal policies. Truly private clubs are exempt from the federal more»
Published Saturday, July 1, 2017
Warren was delighted when his fellow club members selected him to serve on the board of governors. He couldn’t wait to roll
up his sleeves and jump straight into the big issues plaguing the club: stagnant membership growth, financial uncertainty
and distrust of the board itself. Given his previous business success and background, Warren more»
Published Saturday, July 1, 2017
Published Saturday, July 1, 2017
It's easy to identify the keys to good communication practices: clear, concise information; accuracy and detail; and identifying the balance between effectively promoting club events and oversaturation.
Many communications positions in the club industry were created as a solution—solving the problem of organizing a club’s chaos and more»
Published Saturday, July 1, 2017
A New Approach In today’s world, golf facility managers are dealing with increasing maintenance costs, lack of available labor and decreasing participation rates. These shocks to both supply and demand have led to the diminished financial viability of some facilities. The current pressures facing the game have impelled the USGA to adopt a strategy of more»
Published Saturday, July 1, 2017
There seems to be a blind spot in the industry when it comes to financial focus. While a great deal of a typical club board’s time and attention goes into dissecting income statements and budgets, I see very few boards that recognize the importance of the balance sheet and its critical role as an indicator of the club’s long-term financial more»
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Club Industry Brief

NCA's free bi-weekly news digest is designed specifically for private club leaders. It covers industry news and trends and articles on golf, membership and operations for private clubs.