November 2011

Published Tuesday, November 1, 2011

 10 Tips for New Club Presidents

Being the president of a private club can be very rewarding or very frustrating, or more likely both. In some cases it can also be thankless.

The Rise of the Mature Consumer: Evolving Marketing Strategies

Clubs may soon find that they have more companies competing for the attention of their traditional target market. Though it’s been clear that the population of those 65 and older has been growing at an unprecedented rate, the expansion of the aging population is on the brink of redefining consumer culture worldwide.

New Core Golfers & Technology Study – Preview

From the sport’s early days, technology has been a key issue for golfers—and a complicated one. Transitions from the feathery ball to gutta-percha or from persimmon woods to metal woods or the more recent emergence of handheld GPS devices have inspired passionate debate and considerable deliberation.

Rising Premiums of Prime Concern

As your club is considering its benefits package and health insurance offerings, there are a few things that you might want to keep in mind. Though the cost of health insurance has been steadily rising over the past several years, this year saw a drastic increase...

Suprisingly Savvy: Mature Consumer Technology Use

According to the study, “What do Mature Consumers Want," by A.T. Kearney, mature consumers are often adept and frequent technology users.

Laws & Regs

Legislation Prohibiting the H-2B Wage Rule from Taking Effect Introduced; The House Strikes Back at the NLRBThe First Lawsuit Filed against the Health Care Law may soon be heading to the Supreme Court; The NLRB Delays “Poster” RuleSeattle Paid Sick Leave; California Penalties for Employee Misclassification

Industry Watch

Trends, demographics and news from the club industry.

NCA News

Welcome to NCA’s New Member


Club Industry Brief

NCA's free bi-weekly news digest is designed specifically for private club leaders. It covers industry news and trends and articles on golf, membership and operations for private clubs.