Spring 2014 Club Director TOC

Spring 2014
VOLUME 32, ISSUE 2

Features

Membership Recruitment and Retention Strategies

Learn how clubs are boosting their numbers among today’s key target markets: Millennials, families and seniors.

Don’t Get Deleted

Are your club members reading your e-communications? Proven tactics for transforming your newsletter into the #1 tool for member engagement.

“We Can Add You to the Waitlist”

How often does your club completely book the dining room? Successful clubs show you how to fill the club dining room for special events and everyday nights.

Valued Employees

Some clubs maintain a happy and well-tenured staff while others experience a revolving door of new faces. Learn how to create an environment to retain staff.

How to Grow Golf

Learn ways in which private clubs can increase golf rounds, convert club members to golf memberships or generally influence more people to play golf.

Data Security

Don’t let a data breach result in significant legal, financial and reputational consequences. This article serves as a quick how-to guide for club data security.

Departments

PRESIDENT’S LETTER

POINT OF VIEW

NCA INSIGHT

CLUB STATS

Membership Marketing Expenses

BY THE NUMBERS

How to Reduce Board-Management Conflict